Manchester City Esports has announced a new collaboration with one of the leading brands of gaming chairs, GTPLAYER.
The collaboration will see GTPLAYER become the Official Gaming Chair Partner of Manchester City’s esports operation and players.
Founded in 2011, GTPLAYER specializes in producing ergonomically designed gaming chairs that offer support and comfort to millions of gamers all over the world, allowing them to reach their full playing potential.
Manchester City’s esports players and GTPLAYER will collaborate on various content and fan engagement activations, in addition to the brand featuring across a number of Club digital assets. The parties will also release a line of co-branded gaming chairs.
Gavin Johnson, City Football Group’s Media Director, said: "We’re delighted to welcome GTPLAYER as a partner of Manchester City Esports today.
"As a Club, we are dedicated to providing authentic Esports experiences for our fans and I am pleased that GTPLAYER will be joining us on this journey as we continue to find new ways to engage with our fans within this space."
GTPLAYER founder Aaron Wu said: "The integration of traditional sports and esports is the inevitable development of the times, and it is also the core growth project of GTPLAYER.
"We are very glad to be able to provide fans with a unique competitive experience through this innovative collaboration with Manchester City.